About

Veronica Rowlands is a socially engaged visual artist based in East London. Her practice explores inner-child healing, memory, nostalgia, and the role of play and sensory experience in adult emotional life. Through illustration, textiles, and large-scale visual work, she creates imagery and participatory projects that invite reflection, connection, and renewed access to personal memory and joy.

In 2021, Veronica received an Arts Council England grant to collaborate with a psychologist and survivors of abuse, producing a series of large-scale works mapping the stages of the narcissistic abuse cycle. These artworks are permanently housed at the Nightingale Psychiatric Hospital in central London, where they are actively used in therapeutic group settings. She has since delivered multiple NHS-related commissions, including artworks for the Creative Health Camden, mural assets for the NHS Time Together app, and solo exhibitions at the Tavistock and Portman NHS Trust.

Alongside her healthcare work, Veronica leads socially engaged textile and participatory art projects centred on memory, transitional objects, and intergenerational storytelling. Notable projects include a large collaborative quilt created with students, parents, and carers, using natural dye, embroidery, and sensory mark-making processes to translate personal memories into shared visual form.

Her public and commercial commissions include large-scale hoardings and illustrated environments for housing developers and regeneration projects, including Galliard Homes, Clarion Housing, Qualis Group, and Taylor Wimpey Homes. These projects range from artist-led visual concepts to community-participatory programmes delivered at scale.

Veronica holds a First Class Honours degree in Surface Pattern Design from the University of Wales and an MA in Communication Design / Illustration from Kingston University. Her interdisciplinary background spans textiles, illustration, pattern, and digital media, informing a practice that moves fluidly between intimate symbolic work and large public visual installations.

She is currently focused on expanding her public art and large-scale commission practice across healthcare, civic, and urban environments, and welcomes collaborations that bring meaningful, human-centred visual work into shared spaces.